Hey, you’ve made it! Thanks for checking us out. So you have more than a feigning interest in wine, and you’d like to find those mind-blowing diamonds in the rough, while minimizing the risk of wasting your money and pouring and tasting some real dogs. We get it, and we’re here to help.

Our mission is to help make your wine journey fun and enjoyable, possibly even life-changing. It can be as simple or detailed as you want it to be, as involved or passive as you wish. Whether you are a seasoned collector or just getting started, we are your “boots on the ground” in California’s Wine Country, seeking out those hidden gems from boutique producers that are still under the radar.

If you approach your wine journey as a vacation for your senses and your palate, filled with magical discoveries, you may very likely have some tremendous and memorable experiences. Along the way, we hope to introduce you to delicious and interesting wines, the artists who create them, the regions and vineyards they come from, and the farmers who grow and nurture the grapes.

Who and What is “The Wine Riff”

The Founders of The Wine Riff have been introducing wine lovers to exciting, unique and delicious wines crafted by boutique producers in California since 1994. 

Over the past 20 years we have developed relationships with growers, winemakers and wineries that keep us on the cutting edge of the wine industry.

We hope you join our community of wine lovers on your journey of wine discoveries by signing up for our Wine Riff Newsletter. You can also follow us on the social media channels at the bottom of the page.

For a more detailed description about The Wine Riff, see our ABOUT page.